IC Realtime (ALLie)
At IC Realtime, I led the design and development of innovative app user interfaces for iOS and Android, crafting prototypes to showcase advanced features for future deployment. I designed packaging and authored technical instructions for the “ALLie Cam” and IC 720 products, ensuring clarity and alignment with the brand’s technical sophistication. My work also included creating landing pages to promote product features and drive customer engagement, as well as business cards and print collateral to maintain consistent branding across all materials.
In addition to hands-on design, I participated in product testing to ensure usability and quality. My efforts contributed to increasing product awareness and enhancing the overall user experience, which helped drive sales through major retailers like Best Buy.
Key Accomplishments:
- Designed app UI prototypes for iOS and Android, advancing usability and showcasing innovative features.
- Developed and launched landing pages to highlight product features and increase engagement.
- Created packaging designs and instructional manuals for the “ALLie Cam” and IC 720, blending functionality with visual appeal.
- Produced marketing materials, including presentations and print collateral, to strengthen the brand identity.
- Contributed to product testing, ensuring quality and usability for customer satisfaction.
Task
As Senior Designer, I was responsible for end-to-end design solutions, from app interfaces and packaging to landing pages and print materials, ensuring the successful promotion and usability of IC Realtime products.
