Ayco Farms

At Ayco Farms, I created a diverse range of marketing materials, including multimedia presentations, business cards, brochures, print ads, trade show booth elements, produce packaging, labels, videos, and product photography. These efforts were pivotal in elevating the company’s brand and marketing presence. I also developed strong vendor and publisher relationships, negotiating pricing and securing bids that resulted in significant cost savings for the organization.

Additionally, I led the creation and management of all social media accounts, including Instagram, Facebook, and Twitter/X, strategically planning campaigns that increased followership by over 400% in less than a year using organic marketing techniques. I expanded the subscriber list by 233% through effective B2B email campaigns, leveraging underused resources to improve open rates by 133% in just three months. My contributions also included coordinating event planning, designing booth layouts, and overseeing transportation logistics, saving the company $20K in marketing and promotional expenses.

Key Accomplishments:

• Increased social media followership by 400% through organic marketing strategies.
• Expanded the subscriber list by 233%, growing from 3,000 to 10,000 in under a year.
• Improved email campaign open rates by 133%, boosting engagement and ROI.
• Saved $20K in marketing expenses by handling roles typically outsourced, including event planning and booth design.
• Ideated, designed, and launched the company holiday video to increase awareness of the MinieMe® Watermelon brand.