Ayco Farms
As Senior Web Designer & Digital Marketing Specialist, I developed a wide range of marketing assets—from presentations and brochures to trade show displays, packaging, and product photography—strengthening Ayco Farms’ brand presence across channels. I established strong vendor and publisher relationships, negotiating favorable pricing and securing bids that delivered significant cost savings.
I led and managed all social media accounts (Instagram, Facebook, Twitter/X), growing the audience by over 400% in under a year through organic strategies. I also expanded the email subscriber list by 233% and boosted campaign open rates by 133% within three months by leveraging underutilized internal resources.
Beyond digital efforts, I coordinated trade show planning, designed booths, and oversaw logistics, saving over $20K in marketing expenses by executing work typically outsourced.
Key Accomplishments
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Grew social media followers by 400% through strategic organic campaigns
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Increased email subscribers from 3,000 to 10,000 (233% growth)
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Improved email open rates by 133%, enhancing B2B engagement and ROI
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Saved $20K by managing event planning, booth design, and logistics in-house
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Concepted and produced a branded holiday video to promote MinieMe® Watermelon
Task
Produce impactful marketing materials, lead digital campaigns, and manage social channels to drive engagement, brand visibility, and measurable cost savings for Ayco Farms.
