Rock Content

As Design Lead III at Rock Content, I spearheaded the development and maintenance of a comprehensive video tutorial library, significantly enhancing user engagement and learning. I supervised script creation and video production, ensuring the design team delivered high-quality content. My role encompassed leading quality assurance for all interactive experience quick start themes and interactive experiences prior to launch, providing clients with robust, ready-to-use templates that guaranteed satisfaction. I trained new hires, designers, support agents, and clients on utilizing the Ion Interactive platform, efficiently resolving technical issues.

Additionally, I created detailed training documentation and streamlined workflow processes for designers, boosting productivity and project delivery. I also designed and built client-branded themes for Rock Content’s Ion Interactive platform, aligning with clients’ brand guidelines and targeted outcomes. My responsibilities included participating in sales calls to address client inquiries, assess project feasibility, and strategize new projects, balancing workload with projected timelines and profitability. I transformed static content, such as infographics and annual reports, into engaging interactive experiences, enhancing client engagement and conversion rates. Furthermore, I produced company marketing materials, including web interactive experiences and print materials, supporting overall marketing efforts.

Key Accomplishments:

  • Developed and maintained a comprehensive video tutorial library, enhancing user engagement and learning.
  • Oversaw script creation and video tutorials, ensuring high-quality content produced by the design team.
  • Led quality assurance for all interactive experience quick start themes and interactive experiences prior to launch, providing clients with robust, ready-to-use templates and guaranteeing satisfaction.
  • Trained new hires, designers, support agents, and clients on utilizing the Ion Interactive platform and resolving technical issues efficiently.
  • Created detailed training documentation and streamlined workflow processes for designers, enhancing productivity and project delivery.
  • Designed and built client-branded themes for Rock Content’s Ion Interactive platform, aligning with clients’ brand guidelines and targeted outcomes.
  • Participated in various sales calls with clients, addressing service fulfillment inquiries and assessing project feasibility.
  • Strategized new projects, balancing workload with projected timelines and profitability, focusing on developing strong professional relationships and achieving consistently positive client experiences.
  • Transformed static content, such as infographics and annual reports, into engaging interactive experiences, boosting client engagement and conversion rates.
  • Produced company marketing materials, including web interactive experiences and print materials, supporting overall marketing efforts.
Task

As Design Lead III for Ion Interactive, a Rock Content solution, I led the creation and quality assurance of custom interactive experiences, trained clients and new hires, and developed comprehensive educational resources.

  • Strategy

    Brand Strategy, UX Strategy, Instructional Design, Workflow Optimization, Client Training and Support

  • Design

    UX/UI Design, Art Direction, Graphic Design, Quality Assurance (QA), Interactive Design, Video Production and Editing

  • Client

    Rock Content

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