IC Realtime (ALLie)

As Senior Designer, I delivered end-to-end creative solutions that enhanced IC Realtime’s product experience and market appeal. I led UI design and prototyping for mobile apps on iOS and Android, highlighting future-facing features and improving usability. I also designed product packaging and authored technical instructions for the “ALLie Cam” and IC 720, ensuring clarity and consistency with the brand’s advanced positioning.

My work extended to digital marketing, where I developed landing pages to promote key features and drive user engagement. I also designed print collateral, including business cards and sales materials, maintaining a cohesive brand presence across platforms.

In addition, I participated in product testing to ensure functionality and quality—contributing to improved user experience and increased product visibility with major retailers like Best Buy.

Key Accomplishments

• Designed mobile app UI prototypes for iOS and Android to support future feature rollouts

• Created packaging and instruction manuals for ALLie Cam and IC 720, blending technical accuracy with brand appeal

• Developed landing pages that promoted product features and improved engagement

• Produced print and presentation materials to support marketing and branding initiatives

• Contributed to product testing, ensuring quality and customer satisfaction